Profiles of 4 Product Creators,
Batik MSMEs of Sukabumi-Cianjur

Batik Kakak, KreasiApik, Kreasi Nan, and i.Cland are four of 30 batik MSMEs (Micro, Small, and Medium Enterprises) from Sukabumi and Cianjur, West Java, participating in a training program managed by Batik Fractal.

This three-year program, running since 2023, is titled Assistance and Development of the Traditional Batik Ecosystem in Sukabumi-Cianjur through Digital Transformation.

Below are brief profiles of the four MSMEs:

Batik Kakak

Established in 2018 by husband-and-wife duo Fitri Apriyanti and Faisal Nasrullah,
Batik Kakak produces batik textiles in collaboration with artisans from Sukabumi and beyond. The brand specializes in souvenirs and custom fashion services. With a signature pastel color palette, Batik Kakak serves institutional clients, young professionals, and event organizers.

Kreasi Nan

Kreasi Nan is the Instagram account representing two brands founded by Mella
Nurmalia in 2018: Nanraya Design and Nan Souvenirku. Nanraya Design focuses on semi-casual Muslim women’sclothing, while Nan Souvenirku offers handmade
brooches and crafts. Both brands rely on social media for promotion and sales.

KreasiApik

KreasiApik was founded by Retno Sukmawati in 2020.
Together with her niece, Retno produces a variety of batik souvenirs, including tote bags and obi. The products are marketed through consignment at the Dekranasda Bandung Gallery and the Licensing Department Gallery, and have begun to be promoted through social media.

Batik Fractal:
Transforming Traditional Art
through Technology

PT. Batik Fractal Indonesia is a social enterprise committed to preserving Indonesia’s batik heritage through innovation and technology. Founded in 2007 in Bandung, West Java, Batik Fractal developed the jBatik soware in 2009 with support from USAID. This pioneering application translates fractal algorithms into an infinite variety of batik motifs, blending traditional artistry with modern science.

Our innovation has earned national and international recognition, including awards from INAICTA, APICTA, UNESCO, and the 100 Best Indonesia Innovations. Since its inception, Batik Fractal has trained over 4,000 artisans across Indonesia, promoting digital literacy, creativity, and entrepreneurship. Women artisans make up 80% of our community, driving our mission toward a more inclusive and sustainable future for Indonesian batik in the global market.